We would conduct an extensive review of keywords/search terms used by potential customers within your industry including looking at the strategies utilised by your competitors.
In the light of our keyword research, we would also look specifically at the words you have used on your pages to see if they together create a page that is optimised for the searches you are targeting. Again, bearing in mind our keyword research, we would take a look under the hood to assess, recommend and make changes to the code, including for example titles, descriptions, headings, and alt tags etc to improve your SEO. We would also review both your site and those of your competitors to ensure that you are offering your potential customers quality content as this will increase your conversion ratio (turning visitors into enquiries). Again, if this content is worded correctly, it becomes an important factor in SEO.
We will look at gaining you quality in-bound links through researching your industry and the moves of your most successful competitors.
Done correctly, social media has become one of the many factors search engines take into account when indexing content across the web. We would therefore look at how we can help you to build an effective Social Media presence.
There are many ways in which your SEO can be improved using paid methods. This area can, however, be a minefield to the novice: simply because something costs money does not mean it will produce results and, worse yet, there are scams that can be alluring that need to be avoided. Our monthly SEO services will assist you to effectively channel your budget to target methods that have a high conversion ratio.